About RJ's

Licorice and lollies we all love to share

Product medley

From RJ’s factory in Levin, New Zealand. Our licorice now reaches continents all over the world. So many people have discovered the RJ’s taste and texture that licorice lovers crave.

Such is the magic of RJ’s, that one splendid mouthful became the passion to spread licorice joy to the world.


Then came the opportunity to add some famous confectionery brands to the RJ’s range, so we acquired some classic kiwi favourites and some new ideas too!

From licorice to lollies, toffees, mints and bites of choc, RJ’s story has grown from humble beginnings, to become an innovative New Zealand and trans-tasman success story. Stretching the licorice, and producing some wildly tasty confectionery treats you’ll love to eat and share.

It just keeps getting better!